ServicesWeb SolutionsSearch Engine Marketing - SEO & SEM
To ensure maximum search engine visibility, Guidelight consults with clients throughout the development process on search activities, applies effective layout and design techniques, verifies proper coding, and configures CMS extensions specifically tuned for search engine optimization.
Search Engine Optimization (SEO) is the process of improving your search engine results rankings, thereby increasing web traffic and attracting prospective customers. Your search results rankings are determined by a number of factors including relevant keywords, fresh content, inbound links, and the reputation, age, and size of a website. Search engine crawlers also look at a number of other things that happen behind the scenes, such as:
Unlike SEO, search engine marketing (SEM) refers to advertising opportunities in which fees are paid to search engines to increase a website’s visibility on results pages. Search engine marketing practices include paid placement, contextual advertising, and paid inclusion. Paid search marketing efforts, such as PayPerClick (PPC), give you greater control over where your website shows up in results pages and for which keywords.
